Behind the Hair with Pablo Kuemin

Meet the hairdressing rockstar who brought soft movement, healthy shine and lived-in texture to ENDLESS SUMMER.

In our last ENDLESS SUMMER story, we went behind the lens with photographer and ELEVEN Australia Co-Creative Director Andrew O’Toole. This time, we’re heading down to the water’s edge with the man behind the hair, Pablo Kuemin.

From the runway to the water’s edge

A two-time Swiss Hairdresser of the Year, Pablo has worked across runway and editorial, with credits including Dior and Versace. He’s a rockstar in the world of hairdressing, known for bringing technical precision to creative work. For ENDLESS SUMMER, that eye for detail went into making the hair feel as relaxed as the place we shot it.

In the behind-the-scenes images from New South Wales, you can see Pablo working through a model’s blonde waves with his fingertips, the ocean just behind her. It’s a close-up of the care that goes into hair that looks like it’s spent all afternoon by the sea.

“We wanted the hair to feel authentic to the lifestyle and environment. It's about embracing natural texture and movement rather than fighting it.”

Pablo Kuemin, ENDLESS SUMMER Hair Director

Hair that feels like summer

Look at the finished images and you’ll see soft movement through the lengths, healthy shine and waves that fall loosely around the face. The inspiration was a long day outdoors that drifts into evening plans, with hair that feels right for both.

Colour played a part in that feeling, too. ELEVEN Australia Colour Ambassador Jaimme-Lee Hallgath created a soft, dimensional blonde inspired by the way the sun naturally lightens hair. You can see that dimension through the waves as they catch the light.

Among the products Pablo worked with on set were MIRACLE HAIR TREATMENT, SEA SALT TEXTURE SPRAY and DRY FINISH TEXTURE SPRAY.